Ball Returning to Syracuse as Deputy Athletics Director
7/17/2023 9:30:00 AM | General
Athletics administrator Torrey Ball '11, MS'12 is returning to his alma mater as the deputy athletics director for business development. An Orange football defensive end from 2009 through 2011, Ball brings intercollegiate athletics marketing and external leadership experience from multiple Power Five schools, including his most recent role as senior associate athletics director of external operations at the University of Virginia, to his new role at Syracuse.
"Torrey has demonstrated growth in athletics administration, advancing in marketing and external roles at multiple Power Five schools and at Marquette University," said Director of Athletics John Wildhack. "He has a tremendous affinity to Syracuse University, the athletics program and the community. In this role he will be focused on revenue generation for our athletics department. We welcome Torrey, his wife, Courtney, and their son, Langston, back to Syracuse."
At Syracuse, Ball will be responsible for the identification of business and revenue opportunities for athletics, including maximizing all current revenue streams and enhancing overall revenue generation. He will oversee the Orange athletics marketing and trademark licensing departments and will be the primary liaison with Syracuse Learfield Sports Properties.
"Syracuse has always held a special place in my heart, and I am grateful to John for this opportunity to return home," Ball said. "I look forward to leveraging my skills in external operations and revenue generation to help grow resources for the department. I'm excited to be coming back to my alma mater, but I am more excited to be working with a phenomenal group of staff, coaches, student-athletes, fans and supporters."
In his role at Virginia, Ball supervised external units including broadcast production, communications, creative services, marketing/fan experience, ticketing and video production, and served as the lead administrator in the Cavaliers partnership with multimedia rights partner Virginia Sports Properties. He was responsible for strategic direction, leadership and coordination of all revenue generation initiatives, including ticket sales, ACC Network production and concession sales through Aramark. Before joining the Virginia athletics staff in July 2021, Ball was an assistant athletics director for marketing and fan engagement at Marquette for four years. As the chief marketing officer for the Golden Eagles, Ball supervised multiple external units, including marketing and fan engagement, ticketing, and the spirit program.
Prior to Marquette, Ball worked at the University of Nebraska as the assistant director of fan experience for two years before being promoted to director of marketing and student engagement in 2016.
The Athens, Ga., native started his athletics marketing career as a marketing assistant at Syracuse in 2012-13 and at the University of Oregon in 2013-14. He earned a bachelor's degree in communication and rhetorical studies at Syracuse in 2011 and an MS in new media management in 2012. He and his wife, Courtney, have a son, Langston.
"Torrey has demonstrated growth in athletics administration, advancing in marketing and external roles at multiple Power Five schools and at Marquette University," said Director of Athletics John Wildhack. "He has a tremendous affinity to Syracuse University, the athletics program and the community. In this role he will be focused on revenue generation for our athletics department. We welcome Torrey, his wife, Courtney, and their son, Langston, back to Syracuse."
At Syracuse, Ball will be responsible for the identification of business and revenue opportunities for athletics, including maximizing all current revenue streams and enhancing overall revenue generation. He will oversee the Orange athletics marketing and trademark licensing departments and will be the primary liaison with Syracuse Learfield Sports Properties.
"Syracuse has always held a special place in my heart, and I am grateful to John for this opportunity to return home," Ball said. "I look forward to leveraging my skills in external operations and revenue generation to help grow resources for the department. I'm excited to be coming back to my alma mater, but I am more excited to be working with a phenomenal group of staff, coaches, student-athletes, fans and supporters."
In his role at Virginia, Ball supervised external units including broadcast production, communications, creative services, marketing/fan experience, ticketing and video production, and served as the lead administrator in the Cavaliers partnership with multimedia rights partner Virginia Sports Properties. He was responsible for strategic direction, leadership and coordination of all revenue generation initiatives, including ticket sales, ACC Network production and concession sales through Aramark. Before joining the Virginia athletics staff in July 2021, Ball was an assistant athletics director for marketing and fan engagement at Marquette for four years. As the chief marketing officer for the Golden Eagles, Ball supervised multiple external units, including marketing and fan engagement, ticketing, and the spirit program.
Prior to Marquette, Ball worked at the University of Nebraska as the assistant director of fan experience for two years before being promoted to director of marketing and student engagement in 2016.
The Athens, Ga., native started his athletics marketing career as a marketing assistant at Syracuse in 2012-13 and at the University of Oregon in 2013-14. He earned a bachelor's degree in communication and rhetorical studies at Syracuse in 2011 and an MS in new media management in 2012. He and his wife, Courtney, have a son, Langston.
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