Orange United Launches to Support 'Cuse Student-Athletes in NIL
9/12/2023 8:00:00 AM | General
Syracuse, N.Y. – Orange United is here! The preferred NIL Collective for Syracuse University student-athletes to leverage their Name, Image and Likeness (NIL) opportunities, powered by Student Athlete NIL (SANIL). Orange United joins Athletes Who Care as another partner in the NIL space aimed at assisting all Orange student-athletes.
"We are excited about the launch of Orange United, the preferred collective of Syracuse Athletics, that is designed to reach Syracuse fans with multiple ways to make a direct impact in supporting all 600 of our student-athletes," said Director of Athletics John Wildhack. "Orange United is a terrific complement to Athletes Who Care, which launched last year. Today signifies an important milestone in advancing our NIL efforts to benefit all student-athletes across our 20 sports."
The Orange United mission is to leverage the collective power of Orange fans, alumni, and supporters to equip student-athletes with the tools and resources necessary to excel both during their time in Syracuse and beyond. Orange United will engage with individuals, businesses and monthly subscribers to fund NIL activities, including autograph signings, personal appearances and endorsements. Each membership level offers exclusive benefits, and contributions can be designated by specific sport.
Mark Hayes, who has been the Syracuse Crunch Hockey Club vice president for sales/revenue development since 2017, will be the Orange United general manager.
Through a partnership with Syracuse Sports Properties, Orange United received the "preferred" status, which gives them access to Syracuse Athletics branding and marks and allows them to promote the collective at Orange home contests.
Orange United, in conjunction with SANIL's Student Athlete Empowerment (SAE) program, will facilitate NIL transactions between Syracuse student-athletes and fans, donors and businesses. SANIL is the most experienced end-to-end NIL solution provider in the country and trusted by more than 30 Universities to manage NIL programs between interested third parties and student-athletes.
To learn more about Orange United's mission to equip student-athletes with the tools and resources necessary to excel both during and beyond their time at Syracuse and how to become a subscriber, visit OrangeUnited.com.
SANIL's Student Athlete Empowerment program and Orange United work in unison with various University supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout. Syracuse joins a client roster that includes Georgia Tech, Hawaii, Oklahoma, Rutgers and Wake Forest, among others.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media and technology agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than thirty universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.
ABOUT ATHLETES WHO CARE, INC. (Athleteswhocareinc.org)
Athletes Who Care works with Syracuse University student-athletes to provide meaningful charitable opportunities, which benefit our Central New York Community. Athletes Who Care, Inc. a 501(c)(3) charity was formed during the summer of 2022 for the purpose of supporting other charities in central New York in their efforts to provide education, combat poverty, provide services for the elderly and those who are suffering, as well as preventing cruelty to children, women and animals. Athletes Who Care (AWC) identifies and empowers Syracuse University student-athletes who are passionate and committed to charitable work and matches them with charitable organizations in the Syracuse area which can benefit from their services. These athletes use their recognition and leadership to assist charities help those in need. Visit our website at Athleteswhocareinc.org for more information and how to help.
ABOUT SYRACUSE UNIVERSITY
Syracuse University is a private research university that advances knowledge across disciplines to drive breakthrough discoveries and breakout leadership. Our collection of 13 schools and colleges with over 200 customizable majors closes the gap between education and action, so students can take on the world. In and beyond the classroom, we connect people, perspectives and practices to solve interconnected challenges with interdisciplinary approaches. Together, we're a powerful community that moves ideas, individuals and impact beyond what's possible.
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties' multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
"We are excited about the launch of Orange United, the preferred collective of Syracuse Athletics, that is designed to reach Syracuse fans with multiple ways to make a direct impact in supporting all 600 of our student-athletes," said Director of Athletics John Wildhack. "Orange United is a terrific complement to Athletes Who Care, which launched last year. Today signifies an important milestone in advancing our NIL efforts to benefit all student-athletes across our 20 sports."
The Orange United mission is to leverage the collective power of Orange fans, alumni, and supporters to equip student-athletes with the tools and resources necessary to excel both during their time in Syracuse and beyond. Orange United will engage with individuals, businesses and monthly subscribers to fund NIL activities, including autograph signings, personal appearances and endorsements. Each membership level offers exclusive benefits, and contributions can be designated by specific sport.
Mark Hayes, who has been the Syracuse Crunch Hockey Club vice president for sales/revenue development since 2017, will be the Orange United general manager.
Through a partnership with Syracuse Sports Properties, Orange United received the "preferred" status, which gives them access to Syracuse Athletics branding and marks and allows them to promote the collective at Orange home contests.
Orange United, in conjunction with SANIL's Student Athlete Empowerment (SAE) program, will facilitate NIL transactions between Syracuse student-athletes and fans, donors and businesses. SANIL is the most experienced end-to-end NIL solution provider in the country and trusted by more than 30 Universities to manage NIL programs between interested third parties and student-athletes.
To learn more about Orange United's mission to equip student-athletes with the tools and resources necessary to excel both during and beyond their time at Syracuse and how to become a subscriber, visit OrangeUnited.com.
SANIL's Student Athlete Empowerment program and Orange United work in unison with various University supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout. Syracuse joins a client roster that includes Georgia Tech, Hawaii, Oklahoma, Rutgers and Wake Forest, among others.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media and technology agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than thirty universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.
ABOUT ATHLETES WHO CARE, INC. (Athleteswhocareinc.org)
Athletes Who Care works with Syracuse University student-athletes to provide meaningful charitable opportunities, which benefit our Central New York Community. Athletes Who Care, Inc. a 501(c)(3) charity was formed during the summer of 2022 for the purpose of supporting other charities in central New York in their efforts to provide education, combat poverty, provide services for the elderly and those who are suffering, as well as preventing cruelty to children, women and animals. Athletes Who Care (AWC) identifies and empowers Syracuse University student-athletes who are passionate and committed to charitable work and matches them with charitable organizations in the Syracuse area which can benefit from their services. These athletes use their recognition and leadership to assist charities help those in need. Visit our website at Athleteswhocareinc.org for more information and how to help.
ABOUT SYRACUSE UNIVERSITY
Syracuse University is a private research university that advances knowledge across disciplines to drive breakthrough discoveries and breakout leadership. Our collection of 13 schools and colleges with over 200 customizable majors closes the gap between education and action, so students can take on the world. In and beyond the classroom, we connect people, perspectives and practices to solve interconnected challenges with interdisciplinary approaches. Together, we're a powerful community that moves ideas, individuals and impact beyond what's possible.
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties' multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
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