Shaq To Visit SU Basketball Game Saturday
11/9/2011 4:45:55 PM | Men's Basketball
SYRACUSE, NY – Three-time NBA Finals Most Valuable Player and four-time NBA Champion Shaquille O'Neal will make an appearance at the Syracuse vs. Fordham men's basketball game on Saturday, November 12.
O'Neal, who played for Orlando, the Los Angeles Lakers, Phoenix, Cleveland and Boston during his NBA career, is scheduled to be on campus to direct a public service announcement for the Century Council's “Stupid Drink” promotion.
The “Stupid Drink” ad campaign was developed by students at Syracuse University. The Century Council, a not-for profit funded by distillers, works to prevent college binge drinking and has sponsored the campaign on campus. Syracuse is one of five universities chosen to implement and further explore potential effectiveness of student-generated campaigns to prevent binge drinking on the nation's college campuses. The concept promotes responsible drinking. The “Stupid Drink” is the one that occurs between being in control and out of control, according to the program's authors.
The campaign was the winner of the American Advertising Federation's 2009 National Student Advertising Competition.
O'Neal is scheduled to be introduced and speak to the Carrier Dome crowd at halftime of the Fordham matchup. The opening tip-off is 4:00 p.m.
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